The "Czech Dream"

http://www.ceskatelevize.cz/specialy/ceskysen/en/index.php?load=stahuj

This is a film made by two film makers from the Czech Rep who had recently graduated. They received a government grant to make a film. Instead of doing something obvious for the country they decided create a huge hoax. They employed a marketing company to advertise all over Prague for their "Hypermarket" for the grand opening and ribbon cutting. Funny thing is, it doesn't exist.

This film really shows how gullible the consumer is and how much trust we put in brands without question. This film really shows what happens when this trust is broken and the reaction of the consumer.